Purpose Pragmatism

What does it take to move beyond good intentions and make social purpose a practical part of doing business?

Recorded on May 22, 2025, this third session of Purpose Connections explores the practical realities of integrating social purpose into business strategy, examining how leaders can navigate competing priorities and translate purpose into meaningful action.

The conversation features three leaders bringing diverse perspectives to the discussion:

• Mike Rowlands — Co-Founder of the Canadian Purpose Economy Project and Partner & CEO of Junxion Strategy

• Toby Barazzuol — CEO of Eclipse Awards

• Vanessa Marshall — CEO of Jack59 and 2023 B Corp Indigenous Entrepreneur of the Year

About Purpose Connections

Purpose Connections is an online gathering that brings together social purpose leaders, professionals and advocates to explore the evolving purpose economy and the integration of social purpose into core business strategy.

This session was organized by Sparx PG and Tessa Vanderkop, Purpose Advisor, Trainer and Community Builder, in collaboration with the Canadian Purpose Economy Project.